Moulton Hall specialises in market research to support direct marketing

We have 30 years market research experience in business and consumer markets. We provide high quality, client focused qualitative and quantitative market research to help our clients develop or evaluate direct marketing campaigns or to establish why campaigns aren't delivering against objectives.

Our research supports all types of direct marketing including customer magazines, direct mail, direct response tv, press and radio, door drops, email, field marketing, inserts and SMS. So our research can help you whether you are using just one medium or running a fully integrated campaign.

We have designed approaches using focus groups, telephone research, face to face interviews, online and postal surveys to assess campaigns with a variety of objectives including:


Customer acquisition
Brand building
Customer retention
Encouraging customer loyalty
Moving customers up the value chain


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